AdWeek had an article on the trends for commercials in 2008 and had the following to say regarding what type of advertisements will be coming in the new year.
Expect, then, more ads along the lines of Old Spice's "Hungry Like the Bruce" from Wieden + Kennedy—in which Bruce Campbell plays the piano in a room full of hunting trophies while crooning Duran Duran's 1980s hit "Hungry Like the Wolf" to a bevy of beauties—and the Dos Equis spots from Euro RSCG starring "the World's Most Interesting Man," who bench presses nurses and wrestles bears in his spare time.
clipped from www.adweek.com
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